We’ve had it for a good number of years now and it’s served us well, but finally it’s time to retire our old logo.
Old SimpleHelp Logo
Fare-thee-well old s-shape thingy.
We had pretty clear ideas about what we wanted in our new logo, the main thing being that it should be pretty strongly related to the product whereas the old s-shape we felt was too abstract.
To get a new one we used LogoDesignGuru.com. It was an interesting experience, the idea being you set a ‘prize’ for the winning design and then multiple designers submit ideas. It has to be said there were quite a lot of submissions from people that didn’t seem to read our brief but once we found a few that were clearly listening to our feedback we were able to steer things in the direction we wanted and ultimately we’re very happy with the result:
New SimpleHelp Logo
The new logo will be part of the v3.12 release and should also turn up on the website soon after.